PROJECT
NIKE FY21 Impact Report
NIKE FY21 Impact Report
WORK CATEGORY
Art Direction, Illustrations, Type Choice, Website Prototyping, Research, Website Design and Layout
Art Direction, Illustrations, Type Choice, Website Prototyping, Research, Website Design and Layout
PROJECT DETAILS
A digital impact report created for NIKE’s FY21 year meant to highlight the brand’s strides towards diversity, sustainability, and financial results for the 2021 year. NIKE’s FY21 year was all about Breaking Barriers, changing NIKE culture, emphasizing diversity and inclusion, practicing more transparency with investors and consumers, and bettering their sustainability practices.
A digital impact report created for NIKE’s FY21 year meant to highlight the brand’s strides towards diversity, sustainability, and financial results for the 2021 year. NIKE’s FY21 year was all about Breaking Barriers, changing NIKE culture, emphasizing diversity and inclusion, practicing more transparency with investors and consumers, and bettering their sustainability practices.
This theme was expanded on throughout the impact report through the pointed, breaking elements in the illustration style and the color palette used throughout the report uses a NIKE inspired color palette, but more vibrant to match the bright, energetic illustrations highlighting the diverse athletes. The typography is also breaking lots of grid elements to match the Breaking Barriers theme while still using NIKE’s typefaces. Breaking Barriers aims to highlight the ways that NIKE is growing as a brand and pushing NIKE culture in the right direction.
