Elysian floral is a high-end floral business located in Los, Angeles California. Elysian speaks to the romantic, the lover, and the friend whose love language is gift-giving.

Elysian needed a brand identity, a logo, brand guidelines, physical truck design, packaging, and digital advertisements.

The branding is flirty and elegant to attract their target audience.

For the typography, we used Monarcha, Plantain, and Swear Text, which were all elegant serifs, each with different thicknesses and varying serifs that emulated the shapes of leaves and stems.

The color palette of the brand is inspired by airy, bright, spring colors meant to emulate different flowers and seasons while offering different tones and values to use across brand assets.